RUES Hotel Management & Consulting

Consulting Services and Interim Management

Eberhardt Rues, principal of Sustainable Hotel and Tourism Development (SHTD) offers diverse Consulting Services and "Hotel Interim Management" linked with Continuous Education Programs.

The consulting services form part of SHTD with the aim that Hotel and Tourism Education must be accessible to all professional levels. For this purpose we use the modular building system with emphasis on our key objectives “Joint Planning and Development” and “Working Together” within all tourism businesses and all private and public sectors, focusing on change.

The integrated consulting services cover an array of diverse topics, from Risk and Crisis Management, to Environmentally oriented and traditional Hotel Management. The following subjects serve as guideline and shall be designed and adapted to the special requirements for individual hotels and hotel groups.

The Strategies - Common Sense Approach

Working together and common sense approach are the key to success for all type of hotels: Smaller and mid-size hotels need to unite and join efforts with larger hotels; in order to confront the continuous strong competition in our industry worldwide in the beginning of the 21st century.

Environmental Consulting
The three topics Conservation – Education – Sustainable Tourism Development (CESTD) are supported by case studies related to “Integrated Environmental Education and Eco-Marketing Strategies” in Latin America during 1976 and 1996. The following topics can be implemented at: Hotels, Cruise Ships, Hotel and Tourism Schools and other related businesses:

Conservation Action workshop and seminar for Hotels: Workshops combined with an evaluation of the hotel’s actual environmental oriented operation. On hand an Emissions - Contractors and Suppliers - Business Issues. Management Committee” and/or an “Environmental Department” at the hotel Environmental Operation Analysis and Evaluation. For existing and/or new environmental oriented hotels. Case Study: First Pioneer Project related to CaseStudyConservation

Education Environmental Curriculum for Hotel and Tourism Schools: Curriculum design and implementation of “Eco Tourism;” “Integrated Eco Hotel Management and Marketing;”  and "Culinary Study Programs":

Environmental Continuous Education & Extension Programs: Workshops and seminars for hotel and tourism professionals on the before mentioned topics; implemented at either Hotel and Tourism Schools and/or at Partnering Hotels.
Environmental Seminars and Conferences: For “Incentive Travel and Group Business” at hotels in conjunction with the partnering Tour Operators, and Hotel Schools/Universities. Case Study: Second Pioneer Project related to Education

Culinary Study Programs: Joint venture with Professional Chefs, for the tasks of: Co-design and co-development of “Culinary Study Programs” (CPS) based on the Dual Education System as practiced in Germany, Switzerland and Austria and in other countries, at Hotel and/or Culinary Schools and at training centers in Hotels located in the Americas. Linked to environmentally agriculture and renewable energies.

Sustainable Tourism and Eco-Tourism Development Eco- Destination Marketing and Development: Seminar and workshops in partnership with hotels and tour operators on: Participative planning, design development and marketing of eco-tourism destinations by joining efforts within all sectors, private and public to promote tourism without destroying natural resources and heritage values.  In conjunction with Eco-Marketing, Eco-Forums and Travel Markets.

Eco- Resort/Lodge Project Management: Co-design and coordination with the project management team the design and development of Eco-Resorts/Lodges.

Familiarization Tours: Organization and coordination of Familiarization Tours with travel writers – nature experts - from potential tourism spender countries.

Environmental Oriented Referral Hotel Groups: Strategic workshops on: Conceptualization, design and development of eco-friendly hotel groups per region/country. By creating partnering programs with regional/national tourism businesses and educational institutions – private and public sectors - and most important with regional communities.
Case Study: Third pioneer project related to Sustainable Tourism Development

Hotel Interim Management

Team Building Programs: Integrated Operation and Management Education Programs; Marketing, Eco-Tourism Destination Development, Food & Beverage. For owners, managers or future managers of smaller/mid sized hotels, as well for hotel chains. Tailored to the needs of the hotel (s). Based on RUES Hotel Management & Consulting four basic principals of “International Integrated Management:”

Education: The traditional “Dual System of European Hotel Career Education” with focus on sound fundamentals of - apprenticeship/training - and multi-cultural understanding and team building development.

Administrative System: North American efficiency and modern management system, based on “Management by Objectives and Results.”

Tradition, Culture and Elegance: European tradition blended with diversified culture and heritage. And multi-disciplinary management approach.

Hospitality: Warm and friendly hospitality as practiced in most of developing countries around the world.

Crisis and Risk Management

Seminar and Workshop for hotels in difficult and challenging situations. Based on a real case: The reactivation of the former El Salvador Sheraton, El Salvador in midst the Guerrilla War, during 1983 -1987. (1)

Interim Management for any top management interim assignment, from General Manager, F&B Manager to Marketing Director for the period from 1 to 6 months. Coupled with training programs on the before mentioned topics. (2)  

Where & For Whom

The consultancy and seminars – from 2 days to 2 months - can be held at the respective facilities: hotels, cruise ships, hotel schools and tourism businesses. For all levels of staff: Managers, supervisors and employees. For environmental and technical subjects; experts in the field shall take part in the programs.

Fees
The fees for Sustainable Hotel and Tourism Development Consulting vary according to the nature of the specific tasks required. We offer reasonable base consulting fees and a mutually agreeable incentive fee. They shall be quoted according the requested assignment of the particular hotel and organization.

(1) Rues, in two occasions – crisis and sustainable tourism development – implemented the “Common Sense Approach” achieving satisfactory results. First, at the former El Salvador Sheraton – 1983 -1987. Second, at the Radisson Plaza La Paz, Bolivia, 1994 – 1996.

(2) The consultancy can be implemented; either with the hotel’s executive team and with the consultant Rues in the role of coordinator. Or just by the consultant.